Use today’s company core value exercise to help you create values that will guide you and your company as it grows.

There are a lot of companies competing for your customer’s attention, so you have to be really clear on what you want them to remember about your company. The most successful company core values work because they embody everything we want in the company we do business with or the company we work for.

As your company’s leader, you’ve already been making decisions based on your core values. Now it’s time to get them out of your head and down on paper.


Core Value Exercise

If you’re stuck on creating core values for your company, the following questions and exercises will help you determine what is truly important to you and your business.

• Think about your greatest accomplishments. What themes or rules did you follow to achieve them? How would you describe these rules?

• Consider your three greatest failures and moments when you were angry, frustrated or upset. What values do you feel you or others were not living up to?

• What are the top three values you want your organization to be known for?

• Five, 10, 20 years from now, how do you want others to describe your company?

• What’s your competitive advantage?

• Curious about a company you want to buy from or do business with? What do you look for?

• What do similar companies do that our organization would never do?


Tips for Crafting Your Core Values Statements

• Express your core values in one word or in a sentence – whatever best fits your company style.
• Use inspiring words and vocabulary. Our brains are quick to delete or ignore the mundane and commonplace.
• Keep it short. When core values exceed four or five points, it becomes difficult to communicate and reinforce them.
• Give your values personality by including your strengths and writing them in your own words – they will be more meaningful and memorable.


The Test of Time

Core values are timeless and do not change; they create an unwavering and unchanging guide that will provide direction and inspiration to your company for years to come.

Do your company’s core values stand the test of time?

Until next time,

To Your Growth & Profits

William De Temple CEO Antirion LLc

William De Temple, CEO Antirion LLc

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